When is a t-shirt worth $55?

When it is made from the softest wool in the world, doesn't stink after wearing it for 3 days and dries out incredibly quickly. For anyone who hikes, or runs or just sweats a lot you know the importance of a great shirt. I certainly don't make a habit of spending that much money on a single piece of clothing but the Smartwool shirts are worth every penny of that. And if you don't own any of their socks you absolutely need to do your feet a favor and buy some. So there's my product recommendation of the week or month or however often I will recommend a product.